Introduction

Sophisticated and innovative promotional campaigns suited to the 21st century, using the latest technological advances, have now been made possible via the capabilities of Diamond Point International, the Rochester, Kent, UK based embedded systems solution provider.

As part of a recent and very successful high-profile, prize-driven, promotional campaign by Budweiser Beer, Diamond Point developed and manufactured a customised, sub-miniature GPS (Global Positioning System) receiver and GSM cellular data modem for random and hidden installation into a selection of beer cans and bottles on sale to the public.

When a prize-winning can or bottle was opened by the purchaser, the GPS receiver was activated, automatically acquired data from GPS navigation satellites, computed its location and output its position to an on-board GSM cellular data modem. The GSM modem then sent an SMS text message to a pre-programmed central control number for logging and response. In addition to the telephone number, the text message contained geographical position parameters, date and time, and security identification code.

In response to the message, the nearest Budweiser 'Budmobile' vehicle was despatched from its base to travel to the identified location. While in transit, the vehicle controller transmitted a signal to the receiver to command the return transmission of a confirmation GPS position for navigation to the receiver within an accuracy of five metres. Upon arrival at the receiver location, the prize-winner was presented with all-expenses-paid tickets to the football World Cup in Japan/Korea.

Security was of course paramount. The selected cans and bottles needed to look and feel totally authentic. The appearance and weight of the containers were carefully designed to be indistinguishable from the real thing.

'The project, which was the culmination of several month's of intense work, proved to be quite demanding but very rewarding,' said Sherman Kemmer, managing director of Diamond Point International. 'Our engineering specialists have demonstrated their ability to provide customised computing and communications design solutions for whatever new and innovative promotional campaigns demanded by forward thinking companies in any market segment. We look forward to assignments from any company seeking novel ways of promoting their products and services using the latest technologies,' he added.